Neds, established in 2017, is a prominent online sports betting company operating primarily in Australia. Founded by former Ladbrokes executive Dean Shannon, the company quickly gained recognition for its innovative approach to sports betting. In this comprehensive review, we’ll delve into various aspects of Neds, including its offerings, user experience, mobile app, promotions, and overall reputation.

User Experience:

Neds code boasts a user-friendly and visually appealing website, making it easy for both novice and experienced bettors to navigate. The site offers a broad range of sports and racing events for users to wager on. The layout is intuitive, and key information, odds, and betting options are readily accessible. Additionally, Neds offers a mobile app for both iOS and Android users, ensuring a seamless experience for those on the go.

Betting Markets and Odds:

One of Neds’ strong suits is its extensive selection of betting markets. They cover a wide array of sports, including popular options like horse racing, Australian Rules Football, rugby, cricket, soccer, and more. Their comprehensive racing coverage extends to thoroughbred, harness, and greyhound racing.

Neds provides competitive odds, and their markets often include various betting options such as win/place bets, exotics, multis, and live betting. The odds are competitive with other leading bookmakers in Australia, making it a solid choice for those seeking value in their wagers.

Promotions and Bonuses:

Neds is known for its enticing promotions and bonuses, catering to both new and existing customers. They offer a sign-up bonus to new users, typically in the form of bonus bets, which can be used to kickstart your betting experience. Moreover, Neds frequently runs promotions tied to major sporting events, providing opportunities for enhanced odds, cashback offers, and other incentives.

Customer Support:

Neds maintains a strong commitment to customer service. They offer support through various channels, including live chat, email, and phone. Their support team is generally responsive and helpful, addressing user queries and concerns promptly.

Licensing and Security:

Neds is licensed and regulated by the Northern Territory Government, ensuring that it complies with Australian gambling laws. The company employs stringent security measures to protect user data and financial transactions, providing a secure betting environment.

Payment Options:

Neds offers a variety of payment options for deposits and withdrawals, including credit/debit cards, bank transfers, and popular e-wallets like PayPal and BPay. The flexibility in payment methods is a convenience appreciated by many users.

Overall Reputation:

Neds has gained a solid reputation in the Australian sports betting industry since its inception. Their focus on user experience, competitive odds, and enticing promotions has endeared them to a broad audience of sports and racing enthusiasts. However, as with any betting company, individual experiences may vary, and responsible gambling practices should always be followed.


In conclusion, Neds is a well-established and reputable online sports betting company in Australia. With its user-friendly platform, extensive betting markets, competitive odds, and attractive promotions, it has garnered a strong following among sports and racing enthusiasts. However, it’s crucial to remember that sports betting involves risk, and responsible gambling should always be a priority. Before using any betting service, users should familiarize themselves with the terms and conditions, as well as the relevant gambling regulations in their jurisdiction.

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